New High-end Sony Digital Cameras


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Sony Cyber-shot DSC-R1
10,8 mega pixels

Sony Cyber-shot DSC-R1: World's first camera with APS-class imager and Live Preview

Press Release:


SAN DIEGO, Sept. 8, 2005 –
Sony intends to create a new benchmark in digital photography with the introduction of its high-end Cyber-shot® DSC-R1 camera.

The Cyber-shot® R1 camera is the world’s first integrated lens digital still camera to combine a professional-grade, 10.3-megapixel image sensor and the flexibility of live preview while shooting. With its ultra-wide Carl Zeiss Vario-Sonnar T* zoom lens (24mm – 120mm) and free-angle, two-inch LCD, the Cyber-shot R1 brings professional level imaging performance to mainstream consumers.

“The R1 represents a breakthrough in digital camera technology and construction,” said James Neal, director for digital imaging products at Sony Electronics. “You can grab this camera and go, confident that you will be prepared for a wide range of shooting situations. Its many convenience features and exceptional performance can not easily be matched with a typical consumer-level digital SLR.”

A Class of Its Own

Photo enthusiasts know that image sensor size is one of the most important influences on picture quality. Professional-grade image sensors, sometimes referred to as advanced photo system (APS) or APS-class, are many times the size of compact sensors used in point-and-shoot cameras; large sensors deliver extraordinary resolution, high sensitivity to light, and lower image noise or graininess for exceptional pictures. At 10.3 megapixels, the R1’s sensor offers one of the highest resolutions available in the APS class.

Unlike digital SLRs, the Cyber-shot R1 unit’s sensor allows for a “live” preview thanks to Sony Complementary Metal Oxide Semiconductor (CMOS) technology. Until now, the extraordinary power consumption of these large sensors has limited their operation to image capture only – unable to support the benefit of a live preview. Sony’s distinctive design is employed to reduce power consumption, as well as increase image processing speeds.

The camera’s electronic viewfinder or two-inch LCD lets you evaluate scene conditions, such as exposure and how color is rendered before taking a shot. Because the R1 camera can preview electronically, using the image sensor itself in real-time, framing is always 100% accurate.

Built Digital from the Ground Up

The R1’s integrated Carl Zeiss Vario-Sonnar lens was carefully crafted to take full advantage of the resolution, clarity and color performance of its APS-class CMOS image sensor. Because of the sensor’s live preview capability, there is no need for the camera to have a traditional “mirror and prism” construction common to digital SLRs. This allows a lens-to-sensor distance of as little as 2 mm, optimizing image quality and color accuracy.

Another benefit of this structure is the ability to incorporate an extraordinary wide field of view and zoom range. The 24 mm wide end of the lens is particularly suited for architectural photography, landscapes and large-group portraits, while the 120 mm telephoto end is perfect for filling the frame with distant subjects. This is a range not easily matched by any other lens for use with cameras using large-scale image sensors.

Furthermore, no mirror and prism construction means that the R1 is a quiet camera, perfect for shooting at a tennis match or in nature without disturbing wildlife.

Get the Shot without the Backache

The Cyber-shot R1 sports a two-inch, LCD screen that folds flat and swivels so you can shoot from nearly any position. This flexibility allows you to get the shots that other cameras miss. For example, you can hold the camera low – down to the ground – for eye-level view shots of kids and pets without having to bend yourself into a pretzel or crawling on the ground.

The Power of Optimal Image Processing

A 10.3-megapixel camera needs a fast processor. Sony harnessed the power of it Real Imaging Processor™ LSI to achieve fast response times, low power consumption and clear images.

The new camera features a one-second shot-to-shot time, three frame-per-second burst shooting, and a shutter release time of only 7.5 milliseconds. Because it consumes 70 percent less power than Sony’s previous processing circuitry, the camera has a battery life of up to 500 shots per charge, which can vary according to use and camera settings.

For enhanced versatility, Cyber-shot R1 offers three different modes of color reproduction: Adobe RGB used for professional graphics and offset color printing, Standard sRGB for most computer-based uses, and Vivid sRGB for more intense primary colors.

The camera’s user selectable Advanced Gradation Control System (AGCS) optimizes image contrast, in order to avoid “blown out” highlights in high-contrast scenes and “crushed” blacks in low-contrast ones. AGCS evaluates the distribution of brightness and then automatically applies the appropriate gamma curve to achieve better pictures.

Users will also enjoy the added convenience of storing images onto Memory Stick PRO™ media, as well as CompactFlash® Type I and Type II media or Microdrive® media. The camera supports both JPEG and RAW formats, which can then be manipulated on a PC using the supplied Sony Image Data Converter SR software.

The Cyber-shot R1 camera will be available in mid-November for about $1,000 online at, at Sony Style retail stores (, and at select authorized dealers nationwide. Pre-orders begin online today at

The new camera is supplied with a NP-FM50 InfoLithium battery, an AC-L15 adaptor, a USB and video cables, shoulder strap, and CD-ROM software with PicturePackage and Image Data Converter SR for RAW. There are a variety of optional accessories (sold separately), including wide angle and telephoto conversion lenses, adaptors, filters, tripods, flashes, carry cases, a neck strap and a battery.

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Sony Camera Cyber-shot DSC-F828


Advanced Lens, Color Filter and Processor Realize New Levels of Image Quality and Camera Responsiveness

SAN DIEGO, Aug. 15, 2003 — Expert photographers know that image quality goes beyond pixel resolution, and with today's new product announcement from Sony Electronics, they will soon find a digital camera that measures up to their discerning eye by exceeding the capabilities of current technology.

The latest model (DSC-F828) in Sony's popular line of Cyber-shot® F-series enthusiast cameras represents the next level of digital still photography, which these enthusiasts will surely appreciate. With its lens-centric design, the new camera is encased in a black, magnesium alloy body, and is the first to incorporate Sony's recently announced four-color filter CCD technology and Real Imaging Processor™.

Along with the Carl Zeiss® T* optics, these components are integral in capturing color accuracy closest to what the human eye can see and setting a new benchmark in camera performance.

"With our heritage in component design, Sony is uniquely qualified to realize this new standard in image quality," said Steve Haber, senior vice president of Sony Electronics' Personal, Mobile and Imaging Products Division. "Specifically designed to handle the unique rigors of advanced digital still photography, the new Cyber-shot F828 camera embodies what we envision as a premier imaging experience."

To complete that experience, the new camera offers extensive manual controls, giving advanced photographers a broader range of mechanisms to determine focus, exposure and recording modes.

Users will have the flexibility to store their images onto CompactFlash® Type I and Type II media, as well as a Microdrive® hard disk drive or Memory Stick PRO™ media.

Seeing What the Human Eye Sees

Recognizing that current digital cameras borrow a nearly 40-year-old color reproduction system developed for televisions and computer displays (RGB, standing for red, green and blue), Sony began developing a new color filter early last year to provide more flexible color management and dramatically improve color accuracy.

This new approach (RGB+E) adds an emerald-colored pixel to the filter pattern, realizing color fidelity that is closer to human color perception. The first model to utilize this new color system, the DSC-F828, realizes a level of color accuracy not possible with other digital cameras. Specifically, photographers will notice an extraordinarily life-like rendering of blue, blue-green and red hues.

A Processor with Images in Mind

With a more accurate reproduction of the subject's color, the camera's new Real Imaging Processor then converts the four-color signal back into an ideal RGB color space with a linear matrix system.

The processor is also the engine that powers the camera's improved responsiveness, reducing shutter lag and cycle time. Because of a nearly 40 percent reduction in processing time, the Cyber-shot F828 model can capture an eight-megapixel image in almost half the time required by typical five-megapixel cameras.

Custom-designed for digital still cameras, the new processor is optimized to efficiently handle all the required tasks, which ultimately translates into increased speed with lower power consumption.

Key Features and Controls

Resolution: Sony's 8.0-megapixel CCD image sensor provides the Cyber-shot DSC F828 camera with a maximum image size of 3360 x 2460, equating into 11 x 17-inch prints at 200 dpi or 8.5 x 11-inch prints at 300 dpi.

Optics: The new camera features a Carl Zeiss® Vario-Sonnar® T* 7X zoom lens (28 - 200mm, 35mm equivalent) with manual zoom for greater framing control, to fully extract the performance of the 8.0-megapixel CCD sensor.

Five-Area Multi-Point Auto Focus: The camera evaluates five separate areas of the frame and intelligently focuses on the subject, displaying the selected focus point, or the user can choose any of the five points for manual control.

NightShot® Infrared System: Enables the camera to capture infrared images in total darkness at a distance of up to 15 feet.

NightFraming System: To capture crisp images in low or no light, this feature illuminates the subject with the NightShot system for proper framing, focuses with Hologram AF™ illuminator and lights the scene with the appropriate amount of flash.

Image File Formats: In addition to JPEG and TIFF formats, the camera supports Sony's RAW format, which allows the photographer to change the parameters of an image (e.g., white balance and color depth). Software will be included for converting RAW files.

Video Recording: MPEG-VX Fine mode records video at 640 x 480 pixel resolution at 30 frames per second, up to the capacity of the storage device, for TV-quality video.

Bundled Accessories: The camera comes with an InfoLithium® M battery, AC adapter/in-camera charger, A/V output cable, USB cable, lens hood, shoulder strap and lens cap.

Pricing and Availability

The Cyber-shot DSC-F828 camera will be available in mid-November directly from and at retailers nationwide with a suggested price of about $1,200. The DSC-F717 model will continue to be available at about $800.

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Editor's Notes: Sony Electronics' Personal, Mobile and Imaging Products Division markets Cyber-shot® and Digital Mavica® still cameras, Handycam® camcorders and related imaging accessories. In addition, the division markets personal audio products like Net MD™ and CD Walkman® players, as well as a variety of mobile electronics for enjoyment in the car. For additional information about Sony products, call (888) 222-SONY, or visit Sony's web site at: Press releases and digital images are available for the media at Sony Electronics' news and information web site at: See product user's manual for proper care of waterproof housing.



New Cyber-shot Shooting Mode Sandwiches Quality Stills Between Video Clips

SAN DIEGO, Sept. 8, 2004 — A picture may say a thousand words, but with Sony's futuristic new Cyber-shot® DSC-M1 digital camera and its extraordinary video features, it's what happens before and after the picture is taken that says the most.

"Capturing that one special moment in time is, of course, the reason why cameras exist," said Steve Haber, senior vice president for Sony Electronics' Personal Mobile and Imaging Division. "But what led up to that moment, and what happened just after is an important story to tell too."

Enter, the Cyber-shot DSC-M1, a 5.1-megapixel digital still camera that also pays particular attention to the role moving images play in preserving memories, and even more attention to making it easy to use. It will be available in December for about $600.

The camera, a slim, matte-black device about the size of a deck of cards, is held vertically, and its 2.5-inch articulated LCD swivels upward and rotates a full 270 degrees. This new shooting orientation provides more surface area to access both the menu navigation buttons and two "hot" buttons for direct access to recording stills and video.

The outer edge of the LCD also has buttons serving two functions. While the LCD is extended and the camera is in record mode, the buttons can be used to record, and toggle back and forth between stills and video. When the LCD is facing outward, but flush with the camera's body, the buttons can be used to playback stills and video, turning the camera into a personal media viewer.

A Revolution in Short-Clip Video Capture and Compression

A new hybrid record mode makes the most of the scene being captured by automatically recording five seconds of QVGA video before and three seconds after the still image is snapped, creating a more complete record of the sights and sounds of the moment. The video and still images are stored as two separate files, but played back as one in the camera.

"This hybrid recording mode serves as something of a safety net for unanticipated moments that you'll later be glad you caught," Haber said. "Think of what happens immediately before and after the guest of honor walks into a surprise party. A photo may have been taken at just right moment, but the M1 can be a time machine that tells others what it was like to be there."

The Cyber-shot DSC-M1 camera's enhanced video functions include recording with the new MPEGMovie 4TV feature, the MPEG-4 compression format that significantly increases picture quality and resolution while dramatically reducing file size. Employing a reduced bit rate (from 11Mpbs to 2.5 Mpbs), MPEGMovie 4TV mode enables the recording of up to 27 minutes of VGA-resolution, 30-frames-per-second video with stereo sound on an optional 512 MB Memory Stick PRO Duo™ media card, or up to 54 minutes with the optional 1GB card, available soon.

The camera uses a Carl Zeiss® Vario-Tessar® 3X optical zoom lens, and the zoom operates even while capturing video. The M1 model also uses Sony's Real Imaging Processor™ circuit, an ultra-fast processor that enables quick start-up and rapid shot-to-shot times. It also enhances the speed of advanced features that help the user get the picture right the first time, including sophisticated auto-exposure, auto-white balance and five-area, multi-point auto-focus features.

The M1 camera operates using Sony's InfoLithium® rechargeable battery system, displaying approximate to-the-minute remaining battery life on the LCD. It comes bundled with a custom-sized Cyber-shot Station USB cradle for keeping the battery charged and the camera connected to your PC for easy downloading. The Cyber-shot Station also connects to a TV for playing back videos and stills on the big screen.

Bundled software includes the PicturePackage™ 1.2 application, which includes a function for converting MPEG-4 video clips into the AVI format, allowing for easy editing.


Editor's Notes: Sony Electronics' Personal, Mobile and Imaging Products Division markets Cyber-shot® digital still cameras, Handycam® camcorders and related imaging accessories. In addition, the division markets personal audio products, such as the new Network Walkman digital music player, along with the Hi-MD™, Net MD™ and CD Walkman® players. It also markets a variety of mobile electronics for enjoyment in the car. For additional information about Sony products, your readers can call (888) 222-SONY, or visit Sony's web site at: Press releases and digital images are available for the media at Sony Electronics' news and information web site at:

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