Sony Cyber-shot DSC-R1
10,8 mega pixels
DSC-R1: World's first camera with APS-class imager and Live Preview
A NEW CLASS
OF HIGH-END DIGITAL CAMERA
Sept. 8, 2005 –
Sony intends to create a new benchmark in digital photography with the
introduction of its high-end Cyber-shot® DSC-R1 camera.
R1 camera is the world’s first integrated lens digital still camera
to combine a professional-grade, 10.3-megapixel image sensor and the flexibility
of live preview while shooting. With its ultra-wide Carl Zeiss Vario-Sonnar
T* zoom lens (24mm – 120mm) and free-angle, two-inch LCD, the Cyber-shot
R1 brings professional level imaging performance to mainstream consumers.
R1 represents a breakthrough in digital camera technology and construction,”
said James Neal, director for digital imaging products at Sony Electronics.
“You can grab this camera and go, confident that you will be prepared
for a wide range of shooting situations. Its many convenience features
and exceptional performance can not easily be matched with a typical consumer-level
of Its Own
know that image sensor size is one of the most important influences on
picture quality. Professional-grade image sensors, sometimes referred
to as advanced photo system (APS) or APS-class, are many times the size
of compact sensors used in point-and-shoot cameras; large sensors deliver
extraordinary resolution, high sensitivity to light, and lower image noise
or graininess for exceptional pictures. At 10.3 megapixels, the R1’s
sensor offers one of the highest resolutions available in the APS class.
Unlike digital SLRs,
the Cyber-shot R1 unit’s sensor allows for a “live”
preview thanks to Sony Complementary Metal Oxide Semiconductor (CMOS)
technology. Until now, the extraordinary power consumption of these large
sensors has limited their operation to image capture only – unable
to support the benefit of a live preview. Sony’s distinctive design
is employed to reduce power consumption, as well as increase image processing
electronic viewfinder or two-inch LCD lets you evaluate scene conditions,
such as exposure and how color is rendered before taking a shot. Because
the R1 camera can preview electronically, using the image sensor itself
in real-time, framing is always 100% accurate.
from the Ground Up
The R1’s integrated
Carl Zeiss Vario-Sonnar lens was carefully crafted to take full advantage
of the resolution, clarity and color performance of its APS-class CMOS
image sensor. Because of the sensor’s live preview capability, there
is no need for the camera to have a traditional “mirror and prism”
construction common to digital SLRs. This allows a lens-to-sensor distance
of as little as 2 mm, optimizing image quality and color accuracy.
Another benefit of
this structure is the ability to incorporate an extraordinary wide field
of view and zoom range. The 24 mm wide end of the lens is particularly
suited for architectural photography, landscapes and large-group portraits,
while the 120 mm telephoto end is perfect for filling the frame with distant
subjects. This is a range not easily matched by any other lens for use
with cameras using large-scale image sensors.
no mirror and prism construction means that the R1 is a quiet camera,
perfect for shooting at a tennis match or in nature without disturbing
Shot without the Backache
The Cyber-shot R1
sports a two-inch, LCD screen that folds flat and swivels so you can shoot
from nearly any position. This flexibility allows you to get the shots
that other cameras miss. For example, you can hold the camera low –
down to the ground – for eye-level view shots of kids and pets without
having to bend yourself into a pretzel or crawling on the ground.
of Optimal Image Processing
A 10.3-megapixel camera
needs a fast processor. Sony harnessed the power of it Real Imaging Processor™
LSI to achieve fast response times, low power consumption and clear images.
camera features a one-second shot-to-shot time, three frame-per-second
burst shooting, and a shutter release time of only 7.5 milliseconds. Because
it consumes 70 percent less power than Sony’s previous processing
circuitry, the camera has a battery life of up to 500 shots per charge,
which can vary according to use and camera settings.
For enhanced versatility,
Cyber-shot R1 offers three different modes of color reproduction: Adobe
RGB used for professional graphics and offset color printing, Standard
sRGB for most computer-based uses, and Vivid sRGB for more intense primary
user selectable Advanced Gradation Control System (AGCS) optimizes image
contrast, in order to avoid “blown out” highlights in high-contrast
scenes and “crushed” blacks in low-contrast ones. AGCS evaluates
the distribution of brightness and then automatically applies the appropriate
gamma curve to achieve better pictures.
Users will also enjoy
the added convenience of storing images onto Memory Stick PRO™ media,
as well as CompactFlash® Type I and Type II media or Microdrive®
media. The camera supports both JPEG and RAW formats, which can then be
manipulated on a PC using the supplied Sony Image Data Converter SR software.
R1 camera will be available in mid-November for about $1,000 online at
SonyStyle.com, at Sony Style retail stores (www.sonystyle.com/retail),
and at select authorized dealers nationwide. Pre-orders begin online today
The new camera is
supplied with a NP-FM50 InfoLithium battery, an AC-L15 adaptor, a USB
and video cables, shoulder strap, and CD-ROM software with PicturePackage
and Image Data Converter SR for RAW. There are a variety of optional accessories
(sold separately), including wide angle and telephoto conversion lenses,
adaptors, filters, tripods, flashes, carry cases, a neck strap and a battery.
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JUST PART OF THE PICTURE WITH SONY'S LATEST HIGH-END DIGITAL CAMERA
Advanced Lens, Color Filter and Processor Realize New Levels of Image
Quality and Camera Responsiveness
SAN DIEGO, Aug. 15, 2003 — Expert photographers
know that image quality goes beyond pixel resolution, and with today's
new product announcement from Sony Electronics, they will soon find a
digital camera that measures up to their discerning eye by exceeding the
capabilities of current technology.
The latest model (DSC-F828) in Sony's popular line of Cyber-shot®
F-series enthusiast cameras represents the next level of digital still
photography, which these enthusiasts will surely appreciate. With its
lens-centric design, the new camera is encased in a black, magnesium alloy
body, and is the first to incorporate Sony's recently announced four-color
filter CCD technology and Real Imaging Processor™.
Along with the Carl Zeiss® T* optics, these components are integral
in capturing color accuracy closest to what the human eye can see and
setting a new benchmark in camera performance.
"With our heritage in component design, Sony is uniquely qualified
to realize this new standard in image quality," said Steve Haber,
senior vice president of Sony Electronics' Personal, Mobile and Imaging
Products Division. "Specifically designed to handle the unique rigors
of advanced digital still photography, the new Cyber-shot F828 camera
embodies what we envision as a premier imaging experience."
To complete that experience, the new camera offers extensive manual controls,
giving advanced photographers a broader range of mechanisms to determine
focus, exposure and recording modes.
Users will have the flexibility to store their images onto CompactFlash®
Type I and Type II media, as well as a Microdrive® hard disk drive
or Memory Stick PRO™ media.
Seeing What the Human Eye Sees
Recognizing that current digital cameras borrow a nearly 40-year-old color
reproduction system developed for televisions and computer displays (RGB,
standing for red, green and blue), Sony began developing a new color filter
early last year to provide more flexible color management and dramatically
improve color accuracy.
This new approach (RGB+E) adds an emerald-colored pixel to the filter
pattern, realizing color fidelity that is closer to human color perception.
The first model to utilize this new color system, the DSC-F828, realizes
a level of color accuracy not possible with other digital cameras. Specifically,
photographers will notice an extraordinarily life-like rendering of blue,
blue-green and red hues.
A Processor with Images in Mind
With a more accurate reproduction of the subject's color, the camera's
new Real Imaging Processor then converts the four-color signal back into
an ideal RGB color space with a linear matrix system.
The processor is also the engine that powers the camera's improved responsiveness,
reducing shutter lag and cycle time. Because of a nearly 40 percent reduction
in processing time, the Cyber-shot F828 model can capture an eight-megapixel
image in almost half the time required by typical five-megapixel cameras.
Custom-designed for digital still cameras, the new processor is optimized
to efficiently handle all the required tasks, which ultimately translates
into increased speed with lower power consumption.
Key Features and Controls
Resolution: Sony's 8.0-megapixel CCD image sensor provides the Cyber-shot
DSC F828 camera with a maximum image size of 3360 x 2460, equating into
11 x 17-inch prints at 200 dpi or 8.5 x 11-inch prints at 300 dpi.
Optics: The new camera features a Carl Zeiss® Vario-Sonnar® T*
7X zoom lens (28 - 200mm, 35mm equivalent) with manual zoom for greater
framing control, to fully extract the performance of the 8.0-megapixel
Five-Area Multi-Point Auto Focus: The camera evaluates five separate areas
of the frame and intelligently focuses on the subject, displaying the
selected focus point, or the user can choose any of the five points for
NightShot® Infrared System: Enables the camera to capture infrared
images in total darkness at a distance of up to 15 feet.
NightFraming System: To capture crisp images in low or no light, this
feature illuminates the subject with the NightShot system for proper framing,
focuses with Hologram AF™ illuminator and lights the scene with
the appropriate amount of flash.
Image File Formats: In addition to JPEG and TIFF formats, the camera supports
Sony's RAW format, which allows the photographer to change the parameters
of an image (e.g., white balance and color depth). Software will be included
for converting RAW files.
Video Recording: MPEG-VX Fine mode records video at 640 x 480 pixel resolution
at 30 frames per second, up to the capacity of the storage device, for
Bundled Accessories: The camera comes with an InfoLithium® M battery,
AC adapter/in-camera charger, A/V output cable, USB cable, lens hood,
shoulder strap and lens cap.
Pricing and Availability
The Cyber-shot DSC-F828 camera will be available in mid-November directly
from SonyStyle.com and at retailers nationwide with a suggested price
of about $1,200. The DSC-F717 model will continue to be available at about
# # #
Editor's Notes: Sony Electronics' Personal, Mobile and Imaging Products
Division markets Cyber-shot® and Digital Mavica® still cameras,
Handycam® camcorders and related imaging accessories. In addition,
the division markets personal audio products like Net MD™ and CD
Walkman® players, as well as a variety of mobile electronics for enjoyment
in the car. For additional information about Sony products, call (888)
222-SONY, or visit Sony's web site at: www.sony.com/di. Press releases
and digital images are available for the media at Sony Electronics' news
and information web site at: www.sony.com/news. See product user's manual
for proper care of waterproof housing.
SONY'S CYBER-SHOT M1 CAMERA
- EXTENDS THE MEMORY
TO MORE THAN JUST AN INSTANT IN TIME
New Cyber-shot Shooting Mode Sandwiches Quality Stills
Between Video Clips
Sept. 8, 2004 — A picture may say a thousand words, but with Sony's
futuristic new Cyber-shot® DSC-M1 digital camera and its extraordinary
video features, it's what happens before and after the picture is taken
that says the most.
"Capturing that one special moment in time is, of course, the reason
why cameras exist," said Steve Haber, senior vice president for Sony
Electronics' Personal Mobile and Imaging Division. "But what led
up to that moment, and what happened just after is an important story
to tell too."
Enter, the Cyber-shot DSC-M1, a 5.1-megapixel digital still camera that
also pays particular attention to the role moving images play in preserving
memories, and even more attention to making it easy to use. It will be
available in December for about $600.
The camera, a slim, matte-black device about the size of a deck of cards,
is held vertically, and its 2.5-inch articulated LCD swivels upward and
rotates a full 270 degrees. This new shooting orientation provides more
surface area to access both the menu navigation buttons and two "hot"
buttons for direct access to recording stills and video.
The outer edge of the LCD also has buttons serving two functions. While
the LCD is extended and the camera is in record mode, the buttons can
be used to record, and toggle back and forth between stills and video.
When the LCD is facing outward, but flush with the camera's body, the
buttons can be used to playback stills and video, turning the camera into
a personal media viewer.
A Revolution in Short-Clip Video Capture and Compression
A new hybrid
record mode makes the most of the scene being captured by automatically
recording five seconds of QVGA video before and three seconds after the
still image is snapped, creating a more complete record of the sights
and sounds of the moment. The video and still images are stored as two
separate files, but played back as one in the camera.
"This hybrid recording mode serves as something of a safety net for
unanticipated moments that you'll later be glad you caught," Haber
said. "Think of what happens immediately before and after the guest
of honor walks into a surprise party. A photo may have been taken at just
right moment, but the M1 can be a time machine that tells others what
it was like to be there."
The Cyber-shot DSC-M1 camera's enhanced video functions include recording
with the new MPEGMovie 4TV feature, the MPEG-4 compression format that
significantly increases picture quality and resolution while dramatically
reducing file size. Employing a reduced bit rate (from 11Mpbs to 2.5 Mpbs),
MPEGMovie 4TV mode enables the recording of up to 27 minutes of VGA-resolution,
30-frames-per-second video with stereo sound on an optional 512 MB Memory
Stick PRO Duo™ media card, or up to 54 minutes with the optional
1GB card, available soon.
The camera uses a Carl Zeiss® Vario-Tessar® 3X optical zoom lens,
and the zoom operates even while capturing video. The M1 model also uses
Sony's Real Imaging Processor™ circuit, an ultra-fast processor
that enables quick start-up and rapid shot-to-shot times. It also enhances
the speed of advanced features that help the user get the picture right
the first time, including sophisticated auto-exposure, auto-white balance
and five-area, multi-point auto-focus features.
The M1 camera operates using Sony's InfoLithium® rechargeable battery
system, displaying approximate to-the-minute remaining battery life on
the LCD. It comes bundled with a custom-sized Cyber-shot Station USB cradle
for keeping the battery charged and the camera connected to your PC for
easy downloading. The Cyber-shot Station also connects to a TV for playing
back videos and stills on the big screen.
Bundled software includes the PicturePackage™ 1.2 application, which
includes a function for converting MPEG-4 video clips into the AVI format,
allowing for easy editing.
Editor's Notes: Sony Electronics' Personal, Mobile and Imaging Products
Division markets Cyber-shot® digital still cameras, Handycam®
camcorders and related imaging accessories. In addition, the division
markets personal audio products, such as the new Network Walkman digital
music player, along with the Hi-MD™, Net MD™ and CD Walkman®
players. It also markets a variety of mobile electronics for enjoyment
in the car. For additional information about Sony products, your readers
can call (888) 222-SONY, or visit Sony's web site at: www.sony.com/di.
Press releases and digital images are available for the media at Sony
Electronics' news and information web site at: www.sony.com/news
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